Market Size of Stand-Up Pouches Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 5.80 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Need a report that reflects how COVID-19 has impacted this market and its growth?
Stand-Up Pouches Market Analysis
The Stand- Up Pouch market is expected to grow at a CAGR of 5.8% over the forecast period. The growing demand for packaged food and the cost-effectiveness of flexible packaging solutions is expected to drive the demand for stand-up pouches.
- The rise in the demand for on-the-go snacks has led to the need for re-closable stand-up pouches as they offer convenience to consumers. In addition, the changing lifestyle and food preferences among consumers, coupled with changing food technology, further create demand in the market.
- Switching to pouch packaging, especially stand-up pouches, helps reduce the cost of materials. According to Emmerson Packaging, rigid packaging costs three to six times more per unit compared to flexible packaging. Printed folding cartons cost nearly twice as much as flexible packaging. Hence, selecting stand-up pouches over a rigid alternative indicates positive growth for the market.
- However, growing consumer awareness about environmental concerns, dynamic regulatory standards, the ongoing drive for sustainability which includes replacing plastic-based packaging products with biodegradable materials, and poor recycling rate due to the lack of advanced recycling facilities are some factors challenging the market growth.
- The growing concern over sustainability further pushes the vendors towards recyclable and sustainable pouches. Thus, the market is projected to witness capital investments in sustainable product innovation and the growth of new recycling industries.
- Moreover, the COVID-19 pandemic has had a mixed impact on stand-up pouch packaging. Due to the pandemic outbreak, manufacturers are facing supply chain disruption and decreasing manufacturing in many parts of the world. However, increasing demand for medical and healthcare supplies is expected to affect the market positively. Further, the Russia-Ukraine war has an impact on the overall packaging ecosystem.
