Market Size of South America Lingerie Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 7.23 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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South America Lingerie Market Analysis
The South American Lingerie Market is projected to register a CAGR of 7.23% during the forecast period (2022 - 2027)
The lingerie market in South America is expanding as a result of the rising demand for stylish, well-designed, comfortable, and opulent lingerie in lighter hues and embroideries. A few of the major drivers are responsible for the lingerie market's rapid expansion which includes women's rising spending power and the millennial generation's growing knowledge of the best fit. Customers in the plus-size zone now need stylish, contemporary brassieres or lingerie that is easily accessible in larger sizes, thus numerous brands are introducing plus-size lingerie to the market. Additionally, a more positive public image of plus-size people endorsed by celebrities has inspired customers to embrace their appearance, driving greater market demand.
Over the medium term, during the worst of the epidemic, so-called "contactless" BOPIS, and curbside collection helped reduce infection risks, thus women preferred the Click and Collect alternative for shopping. As a result, several brands have collaborated with retailers to enable customers to shop online and pick up their orders from stores or a specified location at their convenience. For instance, in July 2022, Victoria's Secret Chile, run by Grupo Axo, recently introduced a click-and-collect scheme that seems to have resolved this contradiction of incremental sales.
