Market Share of South America Lingerie Industry
The South American lingerie market is highly competitive, with the presence of various global as well as regional players capturing the market by offering various trendy as well as fashionable lingerie. The key players in the market are Adore Me, Groupe Chantelle, Victoria's Secret & Co., CLO intimo, and Leonisa, among others. Major players have been concentrating on capturing the chances presented by market innovation to increase the scope of their product lines and meet the needs of diverse product categories. Further, These players are focusing on various marketing strategies to penetrate the South American market which include, partnering with well-known brands or companies, strengthening their hold over online and offline marketing, and expanding their presence in various countries by mergers and acquisitions with other giant companies. For instance, in April 2022, Victoria's Secret & Co. added 120 new products to Amazon's store, including Victoria's Secret Beauty and PINK Beauty, all of which are eligible for fast, free delivery with Prime so that customers can easily browse Victoria's Secret website for a wide range of items.
South America Lingerie Market Leaders
Adore Me
Groupe Chantelle
Victoria's Secret & Co.
CLO intimo
Leonisa
*Disclaimer: Major Players sorted in no particular order
