Market Share of South Africa Savory Snacks Industry
The market studied is highly competitive, with major international and domestic players, namely PepsiCo Inc., Kellogg Company, and AVI Limited. The major players in the market have a wide distribution network and an extensive product portfolio, catering to various consumers. The prime factors determining the market players and their position in the concerned market are the high-quality ingredients and sustainable packaging. Such factors enabled the leading companies to focus on launching innovative and fresh ingredient-based products, due to growing preference across the country. Huge investments were made in R&D to develop products for the specific needs of the consumers' needs. This assists the companies to maintain a strong foothold in the market.
South African Savoury Snacks Market Leaders
The Kellogg Company
Frimax Foods Private Limited
Truda Foods Private Limited
*Disclaimer: Major Players sorted in no particular order