Market Trends of SMS Firewall Industry
This section covers the major market trends shaping the SMS Firewall Market according to our research experts:
Increase in Adoption of A2P will Drive the Market in the Forecast Period
- The process of sending SMS from an application to a mobile user is known as A2P SMS, also known as Enterprise messaging. Organizations use A2P to reach out to their authentic consumers via SMSs. A2P is taken growth in the BFSI sector since the banking sector is using A2P SMS to send relevant banking notifications and information directly to the user's phone, which has improved efficiency and communication.
- For Instance, Infobip provides the A2P SMS type to provide services like authentication SMS, notification updates, passcode reset links, OTPs, and others. They reach out to customers with more reliable messaging solutions.
- Furthermore, for more than 15years, financial institutions have been using A2P SMS by delivering automated SMS notification to their client's mobile phones to keep them updated. For, e.g., balance statements, payment reminders, withdrawal notifications, and others.
- The primary region to drive this market would be from countries from Asia-Pacific like China, India, Japan, & South Korea, where investors are witnessing interest in IT & Telecom Industries. Also, owing to the advance in the abundance of unique mobile subscribers in this region are also boosting the growth of the market.
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Asia Pacific is Expected to Witness Highest Growth in the Market
- The Increase in adoption of A2P in the APAC region is responsible for the growth of the market in the region across various end-user industries like government, BFSI, eCommerce, and others.
- However, due to the extensive geographic coverage, government authorities across the APAC countries are implementing strict rules and regulations for SMS spam traffic, which in return are significant factors driving the growth of the SMS firewall market in the APAC region.
- The increase in security and privacy in SMSs in the region and stringent government regulations are the major factors that are driving the adoption of SMS firewall solutions.
- However, lack of awareness, operators’ focus on quick Return on Investment (ROI), and the vulnerabilities in the existing signaling systems are acting as the challenges in the adoption of SMS firewall solutions.
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