Market Share of Smart Toys Industry
The global smart toys market is fragmented and highly competitive due to the presence of a large number of players worldwide. The vendors are also increasingly adopting advanced technologies to develop innovative products and expand their portfolios to enhance their global presence. Companies also leverage e-commerce portals and advanced technologies to extend their visibility and gain more consumers. Some of the recent developments in the market are:
In April 2023, Mattel, Inc announced an update to the Mattel Creations Virtual Collectibles Platform. As part of this update, the platform will introduce its own peer-to-peer marketplace, allowing owners of Mattel virtual collectibles to showcase, trade, and sell their assets. Concurrently, Series 5 of the Hot Wheels NFT Garage will be launched. Mattel's P2P marketplace is powered by Rarible, a leading virtual collectibles company that empowers creators and their communities at every stage of their journey.
In November 2022, Leapfrog Enterprises, Inc. announced the availability of new additions to its newborn and preschool lines. These captivating pretend-play toys include the Clean Sweep Learning Caddy, which was a Toy of the Year Award Finalist in the Preschool category, and the Ironing Time Learning Set. The interactive Clean Sweep Learning Caddy comes with cleaning supplies and a delightful bucket that lights up and sings. Children are taught colors, counting, directions, and other concepts through enjoyable learning modes, and they can dance to humorous cleaning instructions and hear playful squirting sound effects.
Smart Toys Market Leaders
Mattel, Inc.
Lego Group
Playmobil (Brandstätter Group)
Leapfrog Enterprises, Inc.
Sega Toys Co. Ltd.
*Disclaimer: Major Players sorted in no particular order
