Market Share of Skincare Products Industry
The skincare products market is highly competitive, with the top global and regional players competing fiercely to garner market share. Some major key players in the skincare products market include Procter & Gamble Company, Beiersdorf AG, The Estee Lauder Companies Inc., Unilever, and L'Oreal. The key players are embarking on mergers and acquisitions as a strategy to strengthen their market dominance. The major players are constantly trying to expand their production facilities and increase their market presence locally via this strategy. Similarly, companies are innovating their products and advertising advanced and niche categories, which can eliminate recurring problems consumers face due to pollution, aging, and lack of time for care.
Skin Care Products Market Leaders
L'Oréal S.A.
Unilever PLC
Procter & Gamble Company
maxingvest AG (Beiersdorf AG)
The Estée Lauder Companies Inc.
*Disclaimer: Major Players sorted in no particular order
