Market Size of Shampoo Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 4.78 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | Low |
Major Players.webp){kind=logo}
*Disclaimer: Major Players sorted in no particular order |
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Shampoo Market Analysis
The Shampoo Market size is expected to grow from USD 32.86 billion in 2023 to USD 41.50 billion by 2028, at a CAGR of 4.78% during the forecast period (2023-2028).
- The shampoo market is witnessing significant growth due to increased spending on hair care products among millennials and Gen X consumers globally. Over the medium term, anti-dandruff shampoo is anticipated to be the fastest-growing segment within the shampoo market, driven by the increased hair loss issues among individuals due to changing lifestyles, poor hygiene conditions, and environmental exposure with rising pollution levels.
- Moreover, the increasing celebrity endorsements and growing awareness about the harmful effects of chemicals and synthetic products are boosting the demand for natural and organic products. The ease of usage and availability of small travel-size packs are also major trends in the shampoo market.
- On the other hand, the herbal shampoo market increased exponentially in recent years and is gaining immense popularity among all consumer groups in the global market. The primary reason for this popularity is directly related to aggressive marketing campaigns mainly directed toward young consumers. As customers demand more advanced benefits over basic benefits, companies are launching product solutions that meet consumers' evolving needs and expectations and help spur the demand within the country.
- For instance, in May 2022, Medimix, a brand of the renowned AVA group of companies, launched its new product called Total Care Shampoo. Medimix Total Care Shampoo is infused with natural ingredients to cater to all needs of all hair types. Thus, the increased launch of new products in the market is anticipated to drive the overall market growth over the forecast period.
