Market Size of Russia Hair Care Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 1.73 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Russia Hair Care Market Analysis
Russia's Hair Care market is projected to witness a CAGR of 1.73% during the forecast period.
Russian consumers generally prefer more natural products for their hair care routines. Thus, the demand for organic products or products containing natural ingredients is comparatively higher in the region. Owing to the surge in demand for natural/organic hair care products, players such as Natura Siberica, Love 2 Mix Organic, Natura & Co., etc., have been offering natural products/ organic products in the region's market. Hair fall is one of the common problems faced across Russia, and baldness and Alopecia Areata disease in witnessed in the country. The possible reason for these conditions tends to be vitamin D deficiency which is very common in Russia. Cold temperatures during winter tend to leave the scalp, eventually leading to hair fall; this condition drives products with hair fall and hair repair products. However, due to the ongoing Russia-Ukraine war, various players have been pulling out of the market studied. For example, in April 2022, Henkel chose to end its commercial operations in Russia due to the recent events in the Ukrainian conflict. Such factors impede the market growth of hair care products in the country.
Hypermarkets/supermarkets form a key mode of distribution in the country, as key players in the country are primarily focused on sales through these stores. All the varieties of shampoo, conditioners, and other hair care products offered by different brands are placed on the same shelf. Thus, it is convenient for consumers to select and buy a specific product according to their preferences. Auchan and Azbuka Vkusa are a few prominent supermarkets in the country offering a variety of hair care products. Customers in the country often choose to use branded products instead of any locally made private products. With the increased number of fake products, which tend to harm overall health and sometimes lead to severe hair fall, consumers check for certified and clean labels before purchasing the product. Hence, companies operating in the market offer certified products to impart credibility to products, in turn driving the expansion of the market across the region.
