Market Share of Russia Hair Care Industry
The key players in the Russian hair care market include L'Oreal SA, The Procter & Gamble Company, Henkel AG & Company KGaA, Unilever PLC, and Natura & Co. Hair wash products. Hair masks are also quite popular among Russian women. Russian women generally prefer natural ingredients in their products. Several brands recently gained popularity, specializing in natural and organic hair care products. Natura Siberica, Organic Shop, and White Agafia are some of the popular names in hair care products that make natural and organic products. These brands have some famous products in the Russian market, like Natura Siberica Northern Cloudberry Shampoo, Organic Shop Color Conditioner Golden Orchid, and Natura Siberica Fresh Spa Birch Tree Strengthening Shampoo. The key players are actively focusing on gaining larger market shares through constant innovation in products and investments in research and development for developing niche products. Considering the above-mentioned factors, the competitive rivalry in the industry is assessed to be high during the forecast period.
Russia Hair Care Market Leaders
L'Oréal S.A.
The Procter & Gamble Company
Unilever PLC
Henkel AG & Company, KGaA
Natura & Co.
*Disclaimer: Major Players sorted in no particular order
