Market Trends of Print and Apply Labeling and Labeling Equipment Industry
Food and Beverages Sector to Hold Major Market Share
- The increased consumer and brand interest in food and beverage labels and strict food and beverage labeling regulations boost the market growth for print-and-apply labeling and labeling equipment. The increased interest in product labels poses issues for government officials, who must guarantee that the information on food and beverage packages is helpful, credible, and presented clearly so that the consumer is not misled.
- With the expansion of the global food trade, there is a greater need to standardize food labeling so that product information is easily understood and helpful to consumers in diverse countries. Also, with the surge in consumption of packaged food and ready-to-drink beverages, the need for accurate product and brand information has been propelled, which fuels the demand for print-and-apply labeling and labeling equipment.
- Considering global regulatory demands, labeling is a highly intricate process that is even more vital to products than ever before. Regulatory authorities such as the US Department of Agriculture (USDA), the Food and Drug Administration (FDA), and the European Food Standards Agency (EFSA) have imposed strict regulations on food safety and packaging.
- The FDA's food safety authority has strengthened the Food Safety Modernization Act (FSMA) mandates in order to safeguard the public's health and consumers. These regulatory bodies continually aim to improve food safety processes in manufacturing and distribution and enhance product traceability in the supply chain. This drives the sales of print-and-apply labeling and labeling equipment globally.
- Furthermore, the demand for automation in the food and beverage industry is driving the market study. As consumers today are more conscious of product details, labels play a crucial role in providing information about the product and boosting sales. Manufacturers are now shifting to automated labeling systems to meet the growing demand in the food and beverage industry.
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Asia Pacific is Expected to Register Fastest Growth
- The growing urban population primarily drives the Asia-Pacific region due to increased packaged food demand, simple access to polymer films, and a relatively inexpensive labor pool. Shrink and stretch sleeves, economical options for adorning containers with complicated designs, are projected to see significant expansion in Southeast Asia, a price-sensitive market. Also, the consumption of FMCG products is anticipated to rise along with the demand for food and beverage products and personal care items, the necessity for high-speed and high-quality labeling solutions, and the need for packaging in the food business.
- Due to the stringent regulations of the Chinese government on product import and export. According to the Food Labeling Standards of China (GB7718-2011), imported foods shall have clear markings that indicate the country of origin and the name and address of the general distributor registered in the country. One of the primary drivers boosting labeling machine demand in China is the rising desire for productivity gains across industries, including food and beverage, pharmaceutical, chemical, and technical developments. Chinese regulations demand that before goods can be imported or exported, labels for imported and exported (but not domestic) food items, including sweets, wine, nuts, canned food, and cheese, must be validated, and the products must be checked for quality.
- Growing expansion, spending, and product innovation in the packaging area across multiple industries in the country have boosted the demand for labeling machines. For instance, in August 2022, Gujarat-based flexo press manufacturer AKO Flexo set up its production unit in Mundra Seaport for sales in India and overseas. The company already had a manufacturing plant in China that is expected to continue to operate to meet local demand. The new India plant will likely be operational by March 2023. AKO Flexo is a flexo press and label finishing equipment manufacturer. Three partners in India, China, and Canada jointly own the business.
- The labeling machine market in India is import-driven, as it imports its product from Europe. The rising disposable income and growing population are key factors driving the labeling machine market revenue; owing to the increased spending on packaged food, personal care spending among the populace has also increased. Additionally, in June 2022, Printgraph Converting Machinery, a Mumbai-based company, along with Macrt and Perfect Printgraph Engineers, launched a digital label printer at the 15th Printpack India. The machine known as TruWo will meet the demands of the printing and packaging industries, which are looking for complementary technology to add to their existing print capabilities.
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