Print and Apply Labeling and Labeling Equipment Market Size

Print & Apply Labeling & Labeling Equipment Market Analysis

The Print and Apply Labeling and Labeling Equipment Market size is estimated at USD 5 billion in 2024, and is expected to reach USD 6.14 billion by 2029, growing at a CAGR of 4.21% during the forecast period (2024-2029).

• The market is primarily driven by the growing demand for high-speed and accurate labeling solutions and automation in the packaging sector in the food and beverage industry. The global market for print & apply labels and labeling equipment is expanding owing to rising automation techniques usage and technical developments. The industry is highly competitive, and quality printing of labels becomes necessary to avoid delays in the supply chain. During the forecast period, labels’ tracking and anti-counterfeiting functions make it simple for product manufacturers to keep track of shipments. Labels also protect against tampering by guaranteeing that the products are delivered to the clients without disruption. Further anticipated to increase demand for this equipment is the rising demand for security labeling to prevent fraud and theft.
• Over the past few years, especially during the period after the pandemic, people have become extremely health conscious. The change in lifestyle and dietary plans has resulted in the demand for labels across the food and beverages sectors. The help of informative labeling gives the proper understanding of the product’s ingredients and proportions. Also, some label comes with colorful demarcation that differentiates the products from others. According to research published by the Federal Ministry of Food and Agriculture - BMEL, in the time frame between 2017 to June 2022, the number of companies using organic labels increased from 5,044 to 6,649. This increasing trend in the usage of labels signifies the rising demand for labeling machines in the market. 
• The requirement for printing and labeling application has also increased significantly because it immediately impacts the product’s image in end-users' minds. The market is projected to continue to expand due to rising demand for precise, quick, and uncomplicated labeling machines. The market for labeling machines is also anticipated to be driven by robust e-commerce growth during the forecast period. In the e-commerce industry, labeling machines are used to apply labels and barcodes on various cartons and packages. The uptick in e-commerce would directly signify a spike in demand for sophisticated labeling machines.
• Labelling machines play an essential role in the packaging industry. Numerous machines are available to buy that can help improve productivity and efficiency in any business. Development in the packaging printing industry, demand for aesthetics, product differentiation, and technological advancements are some digitally printed packaging market drivers. A significant initial investment is required to install labeling equipment. Setting up a factory or purchasing a printing press requires higher investments. There is a growing demand for economical, sustainable, and innovative printing technologies. Changes in trends and printing technology will force manufacturers to go through the process all over again. This poses a challenge to the market's growth.
• The emergence of the COVID-19 pandemic has boosted market growth, particularly for food and beverage packaging and pharmaceutical packaging machinery. This is due to increased demand for various foods and medicines through online and offline channels.