Market Trends of Personal Care Wipes Industry
Popularity of Effective and Smart Skincare
- With the growing desire for health-promoting and self-care products, the usage of wet wipes is increasing to maintain a healthy skincare routine. Wipes are convenient for removing makeup quickly and cleanly. They can also remove dirt, dust, and impurities from the skin, making it clean and soft.
- Moreover, in line with the growing clean beauty trend, consumers are increasingly choosing biodegradable wipes that are devoid of harmful chemicals, including parabens, sulfates, and phthalates. Market participants are responding by introducing wipes designed for sensitive skin to mitigate the risk of allergies and skin irritations.
- For instance, in May 2022, N&E Innovations launched wet wipes made from durian husks. The company claims that the product is all-natural and environmentally friendly. Working professionals increasingly opt for wet wipes as they are convenient and travel-friendly. Over the medium term, the demand for wet wipes is expected to increase due to product innovations and the escalating demand for personal care products.
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North America Holds the Largest Market Share
- Cleansing wipes have become a great alternative to soap cleansing methods among Americans. These wipes are travel-friendly and offer a convenient and easy way to cleanse and care for the skin by conveniently removing dirt, oil, and makeup. Nowadays, these wipes are available with functional ingredients, such as vitamin E, salicylic acid, and green tea extracts, suitable for sensitive skin people.
- Moreover, due to rising awareness among individuals about the health impact of ingredients used in products and the increasing environmental consciousness, manufacturers are offering non-alcoholic wipes made of biodegradable fabric.
- For instance, in June 2022, Spintech USA launched wet wipes made from microfibres and fluff pulp to cater to the needs of hypoallergenic customers. The wipes can be used for baby, hygiene, and beauty care.
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