Market Size of Personal Care Wipes Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 7.41 % |
| Fastest Growing Market | Asia |
| Largest Market | North America |
| Market Concentration | Low |
Major Players.webp){kind=logo}
*Disclaimer: Major Players sorted in no particular order |
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Personal Care Wipe Market Analysis
The personal care wipes market size is expected to grow from USD 15.1 billion in 2023 to USD 21.6 billion by 2028, at a CAGR of 7.41% during the forecast period (2023-2028).
- The growing focus on personal hygiene is one of the significant factors for the growth of the wet wipes market. Over the past few years, various kinds of wipes, such as intimate, flushable, feminine, and scented wet wipes, have been introduced owing to their diversified applications. Furthermore, owing to highly effective characteristics like on-the-go use and hygiene, substituting handkerchiefs and cotton tissues has gained popularity among consumers worldwide.
- Wet wipes are travel-friendly, easy to use, and more easily disposable than regular soaps, face washes, and other products. Owing to this, working individuals prefer wet beauty wipes for their makeup removal and personal care. Due to increasing incidences of skin allergies and skin rashes, mothers are looking for natural and organic baby wipes. In December 2021, Blue Bear Baby launched sensitive baby wipes that are dermatologically tested, with no alcohol or parabens.
- Moreover, new product launches featuring enticing active ingredients and impactful results positively impact sales. Additionally, the growing demand for clean-label products made from recyclable chemicals and renewable resources is expected to fuel the market growth during the forecast period. The market players are also launching recyclable and environmentally- friendly wipes to cater to consumer demand.
- For instance, in March 2022, WaterWipes launched its 100% biodegradable and plastic-free wipes in the United States market. The company claims that the product is plant-based and compostable. Also, the company mentions that this product is made using 100% green energy, that is, wind.
