North America Smart Watch Market Size (2024 - 2029)

The market size of smartwatches in North America is projected to grow significantly in the coming years due to various factors. The increasing urban population and their demand for high-tech, multifunctional, and aesthetically pleasing products have contributed to the popularity of smartwatches. The market growth is further bolstered by the daily use of high-tech smartwatches by millennials. The incorporation of IoT technology has enhanced the capabilities of smartwatches, leading to improved connectivity with other devices. Despite the challenges of high initial investment, device complexity, and technological hurdles, new business opportunities are anticipated with the growing acceptance of hybrid smartwatches. The COVID-19 pandemic has also influenced the market, with an increased usage of smartwatches in health and medical fields, which is expected to boost the market share in the future. However, consumer unawareness about the benefits of smartwatches remains a constraint on market expansion.

Market Size of North America Smart Watch Industry

North America Smart Watch Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 46.35 Billion
Market Size (2029) USD 99.95 Billion
CAGR (2024 - 2029) 16.61 %
Market Concentration Low

Major Players

North America Smart Watch Market Major Players

*Disclaimer: Major Players sorted in no particular order

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North America Smart Watch Market Analysis

The North America Smart Watch Market size is estimated at USD 46.35 billion in 2024, and is expected to reach USD 99.95 billion by 2029, growing at a CAGR of 16.61% during the forecast period (2024-2029).

A smartwatch is a wearable computer that takes the shape of a watch. Modern smartwatches offer a local touchscreen interface for daily usage, while an associated smartphone app handles management and telemetry.

  • Several consumer factors and demographics in the area, such as the growing number of people living in cities and the growing demand for aesthetically pleasing high-tech products with new features (like time schedules and multiple functions in one device), have made smartwatches more popular in the United States.
  • The growth of the studied market has also been helped by the fact that millennials in countries like the U.S. use high-tech smartwatches every day, and by the fact that big smartwatch companies like Apple, Amazon, Fitbit, Google, and many more are in the market.
  • By incorporating IoT technology, smartwatches become more capable of serving as various devices and apps, improving connectivity with other connected devices. In addition, the growing acceptance of hybrid smartwatches, which combine traditional and smartwatch features, may present new business opportunities for smartwatch market participants. A hybrid smartwatch has many of the same features as a regular smartwatch, but it can't be charged or used with touch.
  • The market's expansion is being constrained by consumers' ignorance of the benefits of smartwatches. The market's growth is constrained by expensive initial investments, device complexity, and technological challenges.

The COVID-19 outbreak impacted the wearables market's supply. However, the use of smartwatches in health and medical terminology dramatically increased due to many manufacturers, including Apple, integrating functions like ECGs inside the watches. Future projections indicate that this will increase market share.

North America Smart Watch Industry Segmentation

A smartwatch is a wearable electronic device with computed capabilities for specific functions and closely resembles a wristwatch. It is owing to the type of application it is used. In addition to displaying the time, many smartwatches have wireless communication capabilities that a user can use from the watch's interface to initiate and answer phone calls, read emails and messages, receive weather report updates, dictate emails or text messages, or use it as a personal digital assistant.

North America Smart Watch Market is Segmented by Operating Systems (Watch OS, Android/Wear OS), Display Type (AMOLED, PMOLED, TFT LCD), Application (Personal Assistance, Medical, Sports), and Country.

The market sizes and forecasts are provided in terms of value (USD million) for all the above segments.

Operating Systems
Watch OS
Android/Wear OS
Other Operating Systems
Display Type
AMOLED
PMOLED
TFT LCD
Application
Personal Assistance
Medical
Sports
Other Applications
Country
United States
Canada

North America Smart Watch Market Size Summary

The North American smartwatch market is projected to experience significant growth, driven by increasing consumer interest in high-tech, aesthetically pleasing products that offer multiple functions. This market expansion is further fueled by the growing urban population and the rising demand from millennials who use these devices daily. Key industry players such as Apple, Amazon, Fitbit, and Google have also contributed to this growth. Despite the challenges posed by high initial investments, device complexity, and technological issues, the market continues to thrive, with the integration of IoT technology enhancing the capabilities of smartwatches. The smartwatch industry has also seen a surge in popularity due to increased health awareness among consumers. The integration of health-monitoring features in these devices has attracted a broader user base, including older adults. Alongside health tracking, smartwatches offer various features like alerts and connectivity, making them an integral part of daily life. Furthermore, the market is witnessing significant growth in the personal assistance application, with advancements in smartwatch features driving demand. The industry landscape is highly competitive, with companies focusing on product innovation and development to gain a competitive edge.

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North America Smart Watch Market Size - Table of Contents

  1. 1. MARKET INSIGHTS

    1. 1.1 Market Overview

    2. 1.2 Industry Value Chain Analysis

    3. 1.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 1.3.1 Bargaining Power of Suppliers

      2. 1.3.2 Bargaining Power of Buyers

      3. 1.3.3 Threat of New Entrants

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

    4. 1.4 Impact of COVID-19 on the Market

  2. 2. MARKET SEGMENTATION

    1. 2.1 Operating Systems

      1. 2.1.1 Watch OS

      2. 2.1.2 Android/Wear OS

      3. 2.1.3 Other Operating Systems

    2. 2.2 Display Type

      1. 2.2.1 AMOLED

      2. 2.2.2 PMOLED

      3. 2.2.3 TFT LCD

    3. 2.3 Application

      1. 2.3.1 Personal Assistance

      2. 2.3.2 Medical

      3. 2.3.3 Sports

      4. 2.3.4 Other Applications

    4. 2.4 Country

      1. 2.4.1 United States

      2. 2.4.2 Canada

North America Smart Watch Market Size FAQs

The North America Smart Watch Market size is expected to reach USD 46.35 billion in 2024 and grow at a CAGR of 16.61% to reach USD 99.95 billion by 2029.

In 2024, the North America Smart Watch Market size is expected to reach USD 46.35 billion.

North America Smartwatch Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)