Market Share of North America Smart Watch Industry
The North American smartwatch market is fragmented; therefore, companies are banking on product innovation and development to gain an edge, as well as the number of local players. This makes the rivalry intense in the market. Apple Inc., Fitbit Inc., and Samsung Electronics Co. Ltd., among others, are key players.
In June 2022, Apple unveiled watchOS 9, which updates the wearable operating system with the newest features and better user interfaces. There are now additional watch faces available for Apple Watch users to select from, along with richer complications that provide more information and opportunities for customization. The redesigned Workout app helps users improve their workouts by giving them access to advanced stats, views, and training experiences that are based on those of elite athletes.
North America Smart Watch Market Leaders
Apple Inc.
Google LLC (FitBit)
Garmin Ltd
Fossil Group Inc.
Huami Co. Ltd (Amazfit)
*Disclaimer: Major Players sorted in no particular order
