Market Trends of NA Industry for Cyber Security of Cars
This section covers the major market trends shaping the North America Cyber Security of Cars Market according to our research experts:
Application Security Expected to Witness Significant Market Share
- Owing to the growing threats and vulnerabilities, various vendors in the market are using the security features of their applications as a unique capability to attract business and also forming partnerships to enhance security. For instance, in January 2021, world Data completed all testing of its SekurMessenger. The hosted messaging security and privacy solution.
- On the developer front, as of September 2020, StackHawk, a software-as-a-service provider, announced that it is launching into general availability. The company shifts the approach from point-in-time pen tests or weekly scheduled scans to automated testing of the microservices that make up a customer-facing application in the CI/CD pipeline. This shortens fix times, pushes potential vulnerabilities to the engineering teams, and ensures that vulnerabilities are caught before they hit production. It has partnered with significant CI providers such as CircleCI and GitLab to simplify AppSec tests into the build pipeline for the same development.
- Also, Contrast, a developer-centric application security company, announced its security observability platform launch. This offers developers a single pane of glass to manage an application’s security across its lifecycle, along with added benefits of real-time analysis and reporting and remediation tools.
- Whereas in the wake of COVID-19, as of January 2021, WhiteHat Security announced the launch of AppSec Stats Flash, a monthly podcast and statistics report that provides a more accurate view of the current state of application security.
- Further, According to the CompTIA, In 2020, the number of active cybersecurity jobs in the United States was around 130 thousand. By 2030, the cybersecurity workforce is forecast to reach almost 170 thousand. This will create significant job opportunities in application management applications.
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United States Expected to Witness Significant Market Share
- The United States is one of the major automotive markets and holds a significant demand for connected cars; the country observed a slump in demand similar to the global market in 2020; however, the demand is expected to pick up over the coming years. For instance, according to BEA, in 2020, the light vehicle retail sales in the United States stood at 14.5 million.
- Automotive brands, such as Ford, Chevrolet, Jeep, Ram, and GMC, were the leading car brands in the country with 489,051 units, 429,529 units, 182,667 units 140,486 units, and 118,718 units in sales during the first quarter of 2020. such substantial growth creates an increased need for cybersecurity.
- Moreover, over the period of the next three years, it is expected that over 85% of the cars sold in the US are expected to be connected over the internet, and General Motor's OnStar platform was one of the widely used software platforms and security system in the country. Such growing adoption and penetration rates in the country are augmenting the demand for cybersecurity.
- According to the Department of Transportation's report released in January 2020, wireless technologies that complement the capabilities of automated vehicle technologies are a priority of the current administration. In line with this, major car brands operating in the US market have stated that only connected vehicles will be sold by 2020 in the country. Such development alone increases the potential damage of an attack which could disrupt an entire city and may lead to loss of lives.
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