North America Lingerie Market Size

North America Lingerie Market Analysis

The North America Lingerie Market size is estimated at USD 13.94 billion in 2024, and is expected to reach USD 17.20 billion by 2029, growing at a CAGR of 4.29% during the forecast period (2024-2029).

Lingerie has evolved beyond traditional undergarments and has become an integral part of fashion. Evolving fashion trends, including a greater emphasis on self-expression, body positivity, and inclusivity, have led to a wider variety of lingerie styles, designs, and sizes. The increasing participation of women in physical activities has further propelled the sale of sports innerwear in recent years. Moreover, with the advent of artificial intelligence (AI) and 3D scanning technologies, brands can provide consumers with personalized fitting experiences through online apps. For example, in March 2024, DOUBL, a Canadian company specializing in made-to-measure bras fueled by AI technology, introduced the First AI-Fitted Bra. DOUBL developed a made-to-measure bra that can be fitted and ordered directly from an app using advanced technology to capture body measurements. The app creates a 3D body rendering without taking or storing photos or videos. Moreover, players established pop-up stores and boutique platforms that exclusively offer numerous options, including regular ones and premium or luxury lingerie pieces. These stores also provide personalized services and expert help to identify suitable fabrics and fit for consumers, per their requirements and budget. Such factors are anticipated to fuel the market growth during the study period.