Market Share of North America Lingerie Industry
The North American lingerie market is highly fragmented and intensely competitive, with numerous local and international players competing for a significant market share. Victoria's Secret & Co., HanesBrands Inc., PVH Corp., AEO Inc., and Nike Inc. are among some significant players. The major players are engaging in industry consolidation through partnerships or acquisitions of well-known domestic companies, which has heightened competition among other existing players in the market. Further, the players are focusing on launching new products per consumer demand and promoting their newly launched products through innovative marketing strategies to penetrate the regional market.
North America Lingerie Market Leaders
Victoria's Secret & Co.
Hanesbrands Inc.
PVH Corp.
AEO Inc.
Nike Inc.
*Disclaimer: Major Players sorted in no particular order
