Market Trends of North America Cosmetic Packaging Industry
This section covers the major market trends shaping the North America Cosmetic Packaging Market according to our research experts:
Glass Material Type Expected to Register Significant Growth
- The matured cosmetics industry in the region now seems united on reducing the impact of plastic pollution, with new thoughtful packaging strategies and refined formulation. Moreover, with the launch of Arizona, Proenza Schouler’s debut scent, Verescence used an innovative glass-making process, the SCULPT’in technology, to create a unique glass bottle featuring an asymmetric distribution of glass. These technological advancements helped the companies in expanding their offerings.
- Glass is one of the oldest packaging materials, which is nonporous and impermeable, and it does not degrade, providing chemically inert properties. This is one of the main reasons why glass is used in the packaging of many cosmetics. Glass is also a highly sustainable product, which means it can be recycled indefinitely, and there is no loss in quantity.
- Glass packaging is helping brands, specifically in the skincare and fragrance segment, to design attractive packages. Moreover, these design attributes and innovation, which are only possible within glass packaging, offer exceptional product differentiation
- Also, the rapidly growing market for nail care products in the region is significantly contributing to the growth of glass bottles in the cosmetic industry. The growth is supported by the success of gel formulas and artistic manicures, with liquid nail, polishes still on track for growth. According to a survey conducted by the Nail Magazine, a prominent magazine based in California, the United States, more than 74% of the women, who visit nail salons buy their own supplies, tools, and equipment, rather than using salon supplies.
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Canada Expected to Register Significant Growth
- The value of the cosmetics market in Canada is expected to reach USD 15.8 billion by 2021, which would be an increase of USD 3 billion from the past five years. Major brands like MAC Cosmetics, Lise Watier, and The Ordinary have been founded in Canada and are among the most successful brands in the world. The Canadian Beauty and Personal Care segment is dominated by major players like L'Oréal, Procter & Gamble, and Coty.
- According to data released by Grocers Canada, face care was the leading cosmetic product category that had been sold in the country in 2018. Hand and body moisturizers and sun care products follow face care in terms of most popular product categories being sold in the country. Packaging designs and types corresponding to these products are expected to experience maximum growth during the forecast period.
- The Canadian government has been playing a major role in the development of its cosmetics industry. The formation of the Canadian Cosmetic Cluster, along with the promotion of academics pertaining to Cosmetics in Canada, is expected to contribute to the growth of the industry. The Canadian cluster formed focusses on the growth and innovation of the cosmetic industry. This is expected to help the Canadian cosmetic industry that is fragmented and has a number of SMEs proliferate in the future. This may aid the subsequent growth of the cosmetic packaging industry during the forecast period.
- Moreover, the Canadian government has also laid down a very transparent and detailed regulatory framework for the production ofcosmetics. The regulations laid down through the Food and Drugs Act clearly address issues pertaining to product safety, composition, advertising, labeling, and packaging.
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