North America Cosmetic Packaging Market Size

North America Cosmetic Packaging Market Analysis

North America Cosmetic Packaging Market is expected to register a CAGR of about 3.7% over the forecast period. Some of the trends supporting the growth of the packaging industry in the region include ongoing wellness and sustainability trends that proliferate consumer interest in personal care products.

• Over the years, the region has experienced higher levels of market re-arrangement in favor of clean nutrient-rich brands. This has led to the growth of brands like RMS Beauty or Bite Beauty that uses food-grade ingredients for its range of lipsticks and multistick. This trend is expected to continue proliferating the need for new packaging needs on similar lines.
• Also, the cosmetics market is experiencing a growing demand for premiumization, in line with the global trend. This, in turn, is driving the demand for innovative and premium packaging. For instance, Estée Lauder, in the recent past, launched the Bobbi Brown Art Stick Liquid Lip in a new color cosmetic container that offers convenience in the way liquid lipstick is applied. This overall premiumization is driving upscale packaging in glass and specialty cosmetic containers.
• Plastic and glass bottles continue to be the most preferred packaging materials in the region for the cosmetic products such as skin care. Hence, with the growth of this product category, the use of materials is also expected to experience a positive growth trajectory. In plastics, PP, PE, HPE, PET, and acrylic ingredients are the most preferred materials for plastic bottles. The increasing use of online channels is expected growth of plastics that are cheaper and safer to transport as compared to glass.
• Moreover, in recent years, the popularity of natural and organic cosmetics in the region has grown substantially as a result of increased awareness of exposure to diseases such as skin cancers, Alzheimer's, allergies, and congenital disabilities as synthetic beauty products are laden with chemicals. In the United States, the largest share (around 40%) of the natural and organic beauty products market is accounted for by skincare products.
• Despite the impact COVID-19 on the region with the United States reporting decline in makeup sales, the sales for nail-care products (218 percent), hair coloring (172 percent), and bath-and-body products (65 percent) were reported way up as compared to 2019. Moreover the personal care and household goods conglomerate Unilever unveiled a new initiative, 'United for America,' that is aimed at helping people in the United States by donating products such as personal hygiene, and home cleaning products among others.