Market Size of North America Athletic Footwear Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 3.45 % |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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North America Athletic Footwear Market Analysis
North America Athletic Footwear market is projected to register a CAGR of 3.45% during the forecast period, 2022-2027.
The rising health and wellness awareness among consumers is one of the key influential factors driving the sales growth of athletic footwear in North America. Consumers across the region have been prioritizing their physical fitness and mental health by indulging themselves in various sports and fitness activities. Moreover, the increasing number of participants in sports tournaments such as American football, soccer, running, basketball, baseball, etc., and the growing number of women participating in fitness and sports activities, are boosting the sales of athletic footwear. Moreover, to target women end-users, companies are introducing products with differentiation in terms of design & color, comfort level, size, etc., to gain a competitive advantage.
In the medium term, online retailing is anticipated to push sales growth, as millennials are preferring e-commerce platforms to purchase personal accessories and fashion goods. As a result, key brands are adopting omnichannel distribution strategies to target a wider customer base. For instance, in March 2022, ABG (Authentic Brands Group) announced a strategic partnership with SportChek, a Canada-based multichannel retailer, to distribute Reebok branded products including sports apparel and footwear in the country. Through this partnership, the retailer will make available Reebok's products at 300 of its corporate-owned stores, and complementary e-commerce websites.
