Market Share of North America Athletic Footwear Industry
The market is highly competitive with the presence of key players such as Adidas AG, Skechers USA, Inc, Puma SE, New Balance Athletics, Inc, and Nike Inc. Moreover, these major companies are investing in research and development and introducing smart footwear to maintain their positions in the market through new product innovations. For example, Altra Torin IQ Smart Shoes contain all the necessary sensors to calculate capture distance, pace, cadence, running style, and much more. Additionally, key players are focused on online marketing and branding through social media platforms and e-commerce channels to attract more customers.
North America Athletic Footwear Market Leaders
Skechers USA, Inc.
Adidas AG
New Balance Athletics, Inc.
Nike, Inc.
Puma SE
*Disclaimer: Major Players sorted in no particular order
