Non-invasive Aesthetic Treatment Market Size

Non-invasive Aesthetic Treatment Market Analysis

The global non-invasive aesthetic treatment market is expected to register a CAGR of 12% during the forecast period of 2021-2026.

The COVID-19 pandemic impacted the non-invasive aesthetic treatment market negatively, as the world went into quick lockdown to stop the spread of the infection due to the virus. The footfall of the people seeking aesthetics treatment is reduced at hospitals, clinics, and other places, which offer these services. Additionally, the scheduled procedures were either canceled or postponed, which impacted the market. For instance, as per the survey conducted in March 2020 by Hamilton Fraser Cosmetics Insurance in the United Kingdom on over 1,360 cosmetics practitioners, about 99.8% of practitioners stated that their practice had been affected by the ongoing COVID-19 pandemic. Moreover, the COVID-19 pandemic provided an opportunity to the companies to enhance their homecare non-invasive aesthetics products and services, as in the later phase of the pandemic, it was observed that there was an increase in the number of people seeking aesthetic treatments due to the work from a home scenario. which may augment the market growth in coming years.

As the digital world is moving forward with so many social media and other applications, the demand for beauty products has risen sharply in the last few years, as well as the increase in the demand for non-invasive aesthetic treatment procedures for beauty enhancement, which is the major driving factor behind the high growth rate of the market studied. Over the year, the popularity of non-invasive aesthetic treatment methods gained traction because they involve scarless and quick treatment procedures compared to other beauty enhancement procedures. For instance, as per the 2020 report of the American Society of Plastic Surgeons, the total minimally invasive cosmetic procedures conducted in the United States in 2020 was about 13,281,235, of which botulinum toxin type procedure were 4,401,536.

Other factors that may complement the growth of the non-invasive aesthetic treatment market during the forecast period are the technological advancement and launch of new products in the area, and its awareness in the old age people, which represent a fair share of the world population. For instance, in August 2020, Lumenis Ltd launched a new device for non-invasive treatment devices for personalized non-invasive radiofrequency (RF) treatments. According to the requirement of every patient, the device is called NuEra Tight.

The availability of low-cost beauty products in the market and complications and risks associated with the aesthetic treatment methods are the major restraining factors for the non-invasive aesthetic treatment market, as the other beauty products are cheap and readily available as compared to specialized non-invasive treatments, while the risks associated with the procedures create fear and misconceptions among potential users.