Market Share of Nigeria E-commerce Industry
The Nigeria E-commerce Marke is fragmented with the presence of major players like Zikel Cosmetics, Jumia International, Slot Systems Limited, Ajebomarket, and Chrisvicmall, among others. Players in the market are adopting strategies such as partnerships and acquisitions to enhance their product offerings and gain sustainable competitive advantage.
- March 2023 - Jumia, one of Africa's leading e-commerce platforms, has announced its annual "Tech Week" campaign to provide users with legitimate tech gadgets such as mobile phones and accessories, cameras, video games, TVs, computers, and others. Consumers in Nigeria will utilize the offer to upgrade their technological accessories.
- September 2023 - The United Nations Conference on Trade and Development predicted that Nigeria and other African countries will have over half a billion e-commerce users by 2025. According to the UNCTAD, this was because the sector had shown a steady 17% compound growth rate of online consumers.
Nigeria E-commerce Market Leaders
Zikel Cosmetics
Chrisvicmall
Soso Games
Bonoamour
Ajebomarket
*Disclaimer: Major Players sorted in no particular order
