Market Trends of Newspaper Industry
This section covers the major market trends shaping the Newspaper Market according to our research experts:
Digital Newspapers and Advertising Markets are Expected to Grow Faster in the Newspapers Industry
Newspaper companies are expanding capabilities across different channels spanning from mobile, advertising technology, video, digital audio/podcasts, and data analytics/data mining. Digital platforms are acting as a medium between publishers and readers. Newspapers of all the media and entertainment segments are struggling with the digital content as they compete directly with the volume of content that is available for free online and other sources.
Digital platforms are continuously deriving revenues from digital readers in the market. Digital revenues are forecasted to grow at a higher rate than the print revenue in the newspaper market. Digital advertising revenues from the advertisers are also projected to grow at a growth rate of over 5% in the market. The big giants, like Google and Facebook, are also disrupting the digital advertisement market by their services and are gaining a large market share.
Publishers are getting better insights from websites for their customers, distributors, and stakeholders. Publishers with the digital-first model are investing significantly in building in-house data and analytics capabilities to exploit the digital market.
Asia Pacific is the Largest Market for Newspaper Industry
The Asia-Pacific was the largest region in the newspaper market, accounting for over 30% of the market in 2018. The key factor behind the growth of the Asia-pacific market is the growth of print and digital media in India and China. Other factors supporting the growing market are developing economy, middle-class population, and education in these markets. As more populations in these countries get educated, they will demand more newspapers to read and also browse through online content in the process, thus, helping the market to grow both by the print and digital technology.
The Indian market, when compared to other countries, has a steady growth in the print newspaper industry, while in other markets, it has been mostly overtaken by the digital market. Countries, like the United States and the United Kingdom, have shown a negative growth rate for the print newspaper industry, as more people have shifted onto digital platforms. However, consumers in the market are getting more and more aware of fake news from internet sources and are getting back to sources that can provide news in an authentic and convincing manner where they can build their trust.
