Market Size of Newspaper Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| CAGR | 1.50 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | Europe |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Newspaper Market Analysis
The newspaper industry works to inform people about current events happening all around the world. The newspaper industry is globally moving from traditional print technology to digital technology as everyone seems to generally prefer digital and mobile platforms. However, print media continues to be an attractive platform for image advertisers and premium segment readers in the global market. Diversifying revenue streams have become a big priority for publishers all over the world as traditional business models face pressure to generate revenue.
Digital publishing, diversified business models, changing distribution channels, strategic partnerships, and convergent platforms are driving the newspaper industry globally. Virtual reality is another area where publishers are starting to look at. Publishers are also focusing on building in-house data and analytics capabilities.
According to official sources, the daily paid circulation of newspapers was 60 million in 2000, and in 2016, that number had plummeted to 33.5 million which further went down to 28.6 million in 2018. As a result of this, publishers are turning their focus towards more consumer-centric business models which can outpace the digital platforms revenue by a good margin. Many newspapers are currently downsizing or going online because of internet reading subscribers rising globally.
Despite digital transformation print revenues are accounting for revenues over 80% of the market, globally revenues from print fell by over 1% only. Publishers are embracing creativity, experimentation, and new initiatives in the market. Furthermore, emerging imperative, especially for newspaper publishers are to play up their long-standing association with high-quality information. It is also observed that trust in journalists and quality journalism is on the rise, particularly compared to online platforms.
However, in the present scenario, advertisers are placing advertisements on social media than digital newspapers which can restrain the growth of the market. So, newspapers, in order to fund their operations, are looking to adapt with subscription models to the digital world.
