Market Share of Netherlands E-commerce Industry
The level of rivalry in the Netherlands' e-commerce market is moderate due to the presence of many market players. Some of the major players in the market are Bol.com, Coolblue, Albert Heijn, Fnac.com, and ZalandoSE, among others. The number of local and global brands in the Netherlands' e-commerce market is increasing, which may lead to high competition in the market. Players in the market are adopting strategies such as partnerships and acquisitions to enhance their product offerings and gain sustainable competitive advantage.
In August 2022, Bol.com had more than quadrupled its vendor base in the previous three years and announced it had reached 50,000 partner merchants and 13 million customers. According to Bol.com, most third-party merchants are based in the Netherlands or Belgium.
Netherlands E-commerce Market Leaders
Bol.com
Coolblue
Albert Heijn
Fnac.com
ZalandoSE
*Disclaimer: Major Players sorted in no particular order
