Mobile Anti-Malware Market Size

Mobile Anti-Malware Market Analysis

The mobile anti-malware market is poised to register a CAGR of 18.4% in the upcoming 5 years. The growing use of BYOD in enterprises for factors such as enabling mobile workstations, convenience, and talent retention is boosting the demand for mobile anti-malware solutions. Malware has been a big threat to mobile consumers over the last decade. Trojans are difficult to detect, have a wide range of capabilities, and are often used by cybercriminals. Furthermore, smartphone usage is rapidly exceeding that of other home gadgets, thereby driving demand.

• Because of the increasing number of malware attacks on smartphones and the increasing use of the "bring your own device" (BYOD) concept among enterprises, the mobile anti-malware industry has grown dramatically in recent years. Enterprises are also quickly putting in place multi-layered protection against threats to their corporate information and data, which is helping the market grow.
• Furthermore, there has been an increase in cyber attacks as a result of the internet's infiltration into people's lives and their rising dependence on this medium for communication, which contributes to the deployment of anti-malware software. The ever-changing smartphone market provides significant prospects for industry participants and manufacturers as well.
• According to a report published by Proofpoint and conducted by the Ponemon Institute, the first quarter of 2022 is experiencing a huge increase in malware attacks on smartphones. Malware has increased by 500% across Europe and North America.
• Malware threats and concerns about mobile device security are limiting the use of mobile antivirus on devices.But free anti-malware software is becoming more common on new devices, and many companies offer awareness programs, so this problem should be solved.
• Government restrictions established in response to the coronavirus outbreak have encouraged people to work from home or even stay at home. As a result, technology has increased in importance in both professional and personal lives. Despite rising demand for technology, many organizations continue to lack a "cyber-safe" remote-working environment. Business meetings used to be done in person, but nowadays, the majority are held remotely.

During COVID-19, Swissinfo.ch reported numbers from the NCSC (National Cyber Security Center) indicating that 350 cases of cyberattacks (phishing, fake websites, direct attacks on enterprises, etc.) were registered in Switzerland in April, compared to the usual 100-150. The coronavirus pandemic and the increase in working from home were identified as significant reasons for this rise, as people working from home do not have the same level of inherent protection or deterrent measures as those functioning in a working setting. This will accelerate market development in the next few years.