Market Size of Middle East & Africa Snack Food Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 4.10 % |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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MEA Snack Food Market Analysis
The Middle East & Africa Snack Food Market is projected to register a CAGR of 4.1% during the forecast period, 2022-2027.
The consumer preference for nutritious and healthy snack food on a regular basis is driving the market. In addition, the robust growth of supermarkets and convenience stores that promote brand visibility is driving the growth of the snack foods market. Snacking is gaining traction in the middle east region during social occasions and the healthier snacking options are becoming more popular as customers become more informed. The region places the greatest emphasis on convenience combined with health benefits. Snacks often include bars with wholegrain wheat and other cereals, although pulse flours, nuts, and organically processed grains are also being used.
Innovative product launches with clean label ingredients are the major strategies adopted by the players in the market. For instance, In 2020, Bake Natur.ly, a 'better snacking' division of Dofreeze LLC and a Dubai-based business, announced the launch of its new muffins, available in Banana with Oats and Chocolate with Oats and White Chocolate Chips flavors.
However, the addition of artificial colors and artificial spices are considered to be unhealthy, leading consumers to have less consumption of excess salty or sweet snacks. Besides this, the growing obesity rate further induces consumers in the middle east to avoid fried, oily snacks, causing hurdle in the market growth of the product.
