Market Share of Middle East & Africa Snack Food Industry
The Middle East and Africa snack food markets are competitive in nature, having a large number of domestic and multinational players competing for market share. Merger and acquisition, expansion, and partnerships, along with new product developments, are the strategic approaches adopted by the leading companies to boost their brand presence among consumers. For instance, In March 2022, Yildiz Holding extended its online operations by introducing the Ülker biscuit brand in the United Arab Emirates (UAE). The products will be sold by the online channel sales company of Yildiz Holding i.e. eStar. Customers can now order Ülker products from eStar in four separate categories: chocolate, biscuits, sweets, and gum, all of which are delivered by Amazon Middle East and North Africa (MENA).
Major players in the market include Unilever, Nestle SA, General Mills, Inc., Kellogg Company, GymaFood Industries LLC, ClifBar & Company, BestfoodCo LLC, Britannia Industries, Mondelez International, and Gellatas Gullon. holding a significant share of the market studied and embarking on business strategies including product innovations, partnerships, strengthening their hold over online and offline marketing, and mergers & acquisitions to expand their visibility and portfolio of offerings, thus, augmenting the growth of the market.
MEA Snack Food Market Leaders
Nestle
Kellogg's Company
General Mills Inc.
Unilever
PepsiCo
*Disclaimer: Major Players sorted in no particular order
