Market Trends of MEA Home Care Packaging Industry
This section covers the major market trends shaping the MEA Home Care Packaging Market according to our research experts:
Covid-19 Upsurge the Growth of the Packaging Market
- The country is witnessing a considerable demand for home care packaging products in the Middle East & African countries. For instance, Marssai, a Dubai-based company that manufactures hand sanitizer, hand wash, and shampoo, said that the public health crisis that the COVID-19 outbreak has created has translated into sales beyond any forecasting tool could predict. The company claims to have sold close to 100,000 bottles of hand sanitizer in a single week.
- Recently, according to the Saudi organization (SASO), plastic products must be made of an approved oxo-biodegradable material, which might restrict the import of plastics in the country that could hinder the production of packaging solutions for home care solutions.
- On the other hand, South African consumers are expected to demand high-quality products with essential features, such as reliability and affordability. Consumers in this region usually opt for local or international brands depending on local lifestyles, customs, and affordability.
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Rapid Growing Demand for Paper Packaging in Home Care Products
- The increasing environmental concerns over the use of plastic packaging are driving industries to look for sustainable packaging. The retailers’ implementation of plastic reducing and recycling measures, and political discussions of legal measures, have created media attention, raising consumer awareness of the enormous problem plastics can pose to wildlife and the environment.
- Paper is far more biodegradable than plastic material and can be easily recycled. The paper could be re-pulped without chemical reactions and is less sensitive to contamination. This has led to some established brands replacing plastic packaging with paper.
- Today companies and brands are boosting their investment in sustainable packaging solutions, like compostable compressed paper bottles. These paper bottles claim to save 60-70% of plastic material compared to regular plastic bottles of the same size and are both compostable and recyclable. Comprised of an outer shell and an inner pouch, this bottle is made to easily disassemble for recycling. The outer shell pops away from the inner pouch after use and can be recycled up to seven times more or composted.
- Therefore, increasing demand for paper-based packaging along with less usage of plastic packaging in-home care industry is expected to augment the market growth in this region.
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