MEA Home Care Packaging Market Size

MEA Home Care Packaging Market Analysis

The Middle East and Africa Home Care Packaging Market is expected to grow at a CAGR of 6.1% during the forecast period 2021-2026. Low-cost packaging, the convenience of use, and convenient storage have maintained key consumer trends throughout the assessment period. Small pack sizes, which are more affordable to the whole customer base, have emerged as more appealing options for brand owners looking to acquire a competitive edge in the market.

• Plastic has been one of the most used materials for home care products packaging. Home care packaging innovations have been numerous, particularly in laundry care, despite the industry's modest growth. While sales and revenues stagnate in developed countries, developing markets are driving volume sales through small bottle sizes that make laundry detergent affordable.
• Household products, such as dish wash liquids, toilet cleaners, and floor cleaning acids, are mostly packaged in PET bottles. The market is witnessing new packaging and labeling approaches by companies in order to maintain the recyclability of their products.
• Furthermore, South African consumers are expected to demand high-quality products with essential features, such as reliability and affordability. Consumers in this region usually opt for local brands or international brands depending on local lifestyles, customs, and affordability.
• In the face of the continuing pandemic, consumers are prioritizing essentials in the Middle East and Africa. Several home care products and cleaners are no longer considered commodities, and the industry was among the best performing in 2020. And, prior to 2020, the home care category was on a downward trend in most markets.