Market Trends of Middle East & Africa E-Cigarettes Industry
This section covers the major market trends shaping the MEA E-Cigarettes Market according to our research experts:
Penetration of E-cigarettes in Organized Retail
The evolving retail industry, especially in developing countries, is marked by the emergence of many stores in hypermarkets, supermarkets, and specialty store formats. The penetration of organized retail is also expected to enable consumers to seek information about various brands and compare prices and quality, which results in a better purchase decision. Vendors leverage both traditional and social media platforms for advertising. Companies create campaigns and exhibition shows to promote their brands and products, reaching out to their target audience through various social media platforms. With the increasing demand, several companies have invested heavily in finding new distribution channels. Thus, e-cigarettes are available for users across a range of channels. With the growth of e-commerce and many retail stores planning to introduce e-cigarettes in their line-up to match the competition, e-cigarettes are becoming relatively easy to procure. This factor is driving the faster adoption of the product, resulting in healthy market growth.
Egypt Dominates the Market
Vaping is a modern trend, but even new vapes have roots in ancient history. Egypt is known for its ancient vaping techniques, such as healing herbs and oils on hot stones to vape. 41.6% believed e-cigarettes help smoking cessation, and 31.9% believed it is less harmful than traditional cigarettes. Vendors operating in the country are introducing innovative products in terms of functionality, flavors, ingredients, packaging, and format. Rising consumer awareness and product knowledge about various e-cigarettes have led to the introduction of high-performance and quality products in the Egyptian e-cigarettes market. The electronic cigarette and e-liquid from Intellicig Egypt have revolutionized the smoking experience for smokers. Intellicig is one of the largest electronic cigarette manufacturers in the Egyptian market and the only company that offers its clients after-sale service and care. Countries are promoting to move toward e-cigarettes from traditional cigarettes to stop the pollution and health issues and promote sustainability.
