Market Size of Middle East & Africa Oral Care Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 9.70 % |
| Market Concentration | Low |
Major Players.webp){kind=logo}
*Disclaimer: Major Players sorted in no particular order |
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Middle East & Africa Oral Care Market Analysis
The Middle East & Africa Oral Care Market size is expected to grow from USD 2.87 billion in 2023 to USD 4.55 billion by 2028, at a CAGR of 9.70% during the forecast period (2023-2028).
- The oral care market is primarily driven by consumers' widespread use of toothpaste and toothbrushes. Toothpaste, being the most commonly used oral care product, contributes significantly to the market share in the region. Moreover, toothpaste with specific functions, such as sensitivity and teeth whitening, tends to attract consumers in the market. As a result, the demand for toothpaste brands like Meswak and Sensodyne, as well as innovative toothpaste products, has been observed in the market.
- Consumers also prefer alcohol-free mouthwash products to maintain fresh mouth odor, treat dry mouth, and prevent other oral diseases. The availability of such products in the market has led to increased consumer preference and subsequent sales of oral care products. The rise in purchasing power, competitive prices, convenience, and health awareness among consumers are also contributing to the growth of the oral care market.
- Dental floss is increasingly becoming a crucial component of oral hygiene routines to eliminate plaque from areas where a toothbrush cannot reach completion. With consumers willing to spend more on advanced products, the demand for water flossers is expected to rise in the upcoming years. Furthermore, flossers are effective in cleaning trapped food particles and crevices between braces, leading to increased sales of these products in the oral care market.
- In conclusion, the oral care market is driven by various factors, including the widespread use of toothpaste and toothbrushes, increased consumer preference for innovative products, and the rise in health awareness among consumers. The demand for advanced oral care products, such as water flossers, is expected to grow in the future.
