Market Share of Middle East & Africa Oral Care Industry
The oral care market is highly consolidated, with the presence of major global players, including Procter & Gamble, Colgate-Palmolive Company, and Unilever. In the GCC and African regions, foreign companies dominate the market due to the limited prevalence of local manufacturers in these regions.
To cater to the demand of the local population, leading brands such as Colgate (excluding Max Fresh), Sensodyne, Arm & Hammer, and Aquafresh have introduced halal toothpaste in their product lines. This initiative has been well-received by the population, as it aligns with their cultural and religious beliefs. As a result, these brands have been successful in capturing a significant share of the market
Middle East & Africa Oral Care Market Leaders
Procter & Gamble
Colgate-Palmolive Company
Unilever PLC
GlaxoSmithKline PLC
Henkel AG & Co. KGaA
*Disclaimer: Major Players sorted in no particular order
