Market Trends of Mexico Commercial Printing Industry
Offset Lithography to Hold Major Market Share
- Offset lithography is a popular printing method for all types of marketing materials and is an ideal print process for retail-ready packaging (RRP), shelf-ready packaging (SRP), cartons, gift packaging, e-commerce packaging, point of sale (POS), and promotional and countertop display products.
- One of the main advantages of offset printing is the low cost of high-quality prints. It is less expensive than intaglio and photomechanical methods. Making the metal plates and setting up the equipment requires extra work, but it is worth it for high-volume jobs to speed things up with this technology. Offset printing allows the printer operator to turn a key to control the ink flow and keep the print quality at an optimum level. It has gained demand due to its higher productivity and very-large format litho presses. The rise of e-commerce and online businesses has provided printers with more opportunities.
- Offset printing technology also uses solvent-free inks to meet international food safety standards, and the applied coating and drying solutions do not emit VOCs (volatile organic com).
- Businesses require high-quality prints for brochures, banner prints, advertisements, and more. Entrepreneurs increasingly seek reliable custom printing to print labels on various surfaces. Offset lithography allows printing on many different surfaces, conforming to multiple shapes and giving consistent results even with rare items.
- Advanced innovations by manufacturers have played a key role in transforming technology. The evolution of technologies about plates being used in the offset process has played a significant part in the proliferation of the technology.
- The offset lithography press is essential for end-user consumer products, ranging from commercial applications, such as printed books, magazines, journals, and reading material, to the packaging industry. Most offset printing applications are difficult to replace with any substitute from printing presses, owing to their unique printing technology and enhanced features.
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Packaging Segment to Dominate the Market
- Packaging has a crucial impact on Mexico's growing economy; printing on the packaging of very small to large industrial products makes it even more appealing to buyers. Environmental-friendly printing and packaging continue to be the main drivers of the market studied. Given the large consumption of carbonates and the demand for alcoholic beverages, packaging in Mexico presents significant prospects for foreign businesses. Numerous multinational packaging businesses have successfully entered the Mexican packaging market, and the growing segmentation of consumer goods has made it possible for packaging manufacturers to innovate and grow their clientele. The growth of packaging in Mexico has also been aided by retailer expansion and consolidation.
- Mexico significantly uses printing on packaging products, particularly in the food and beverage industry, followed by the pharmaceutical and personal care sectors. According to the National Institute of Statistics and Geography (INEGI), the Mexico market is witnessing a growing trend in the sale value of soft and nonalcoholic beverages. As per the report, the market increased from USD 946 million in February 2022 to USD 1352 million in July 2022. This sales growth is expected to be witnessed in the upcoming period, thereby escalating the demand for printing labels on bottles and cartons.
- The demand for the packaging business, which has shown a strong requirement for the printing solution, has been fueled by Latin America's growing investment in various industries. The market for flexible packaging is expanding due to the expanding processed food sector. The demand for packaging solutions is particularly significant in the primary end-user industries of meat, poultry, and frozen food items. Owing to this, several package printing manufacturers are consistently expanding their foothold in the country.
- In December 2022, Infinity Foils Inc., a key global package printing company, announced the opening of a brand-new factory operating in Mexico's Querétaro. It is close to Mexico City and other significant printing centers because it is situated in the central Mexican city of Querétaro. Although it will primarily serve the markets in Mexico and Central America, the new factory will have the same capabilities as the existing two Infinity Foils conversion sites.
- High-quality printing techniques, cost-effectiveness, and changing preferences of packaging buyers are some of the factors fueling the growth of the market studied. Most of offset printing applications are difficult to replace with other substitutes due to their unique printing technology and advanced features.
