Market Trends of Menstrual Cup Industry
Reusable Menstrual Cup Segment Expects to Register a Significant CAGR Over the Forecast Period
- The reusable segment is expected to witness significant growth in the menstrual cup market over the forecast period owing to the factors such as rising awareness regarding health hygiene, increasing product launches as well as reducing plastic waste, and supporting sustainable development.
- The reusable menstrual cups are small, flexible cups that are inserted into the vagina for the collection of menstrual fluid. It comes in 3 different sizes, Mini, Size 1, and Size 2. Mini reusable cups are ideal for first-time users or light to medium flow, size 1 cups are ideal for medium flow, and size 2 are suitable for post-birth or heavy flow. Additionally, these are durable and can last six to 10 years with proper care, hence generating less solid waste.
- The growing initiatives to spread awareness regarding the use of menstrual cups among the population increase the demand for reusable menstrual cups, which is expected to boost segment growth. For instance, in July 2022, the Indigenous Services Minister Patty Hajdu, in partnership with the Council of Yukon First Nations, distributed various menstrual products, including pads, tampons, and menstrual cups, to Yukon First Nation communities and NGOs.
- The rising company activities in launching reusable products are also contributing to market growth. For instance, in June 2022, Paree launched Paree Prima Reusable Menstrual Cup in India. This launch assists the company in expanding its feminine hygiene vertical.
- Moreover, in March 2021, Essity launched Libresse V-Cup, a reusable menstrual cup made from 100% soft medical-grade silicone, to expand its range toward more sustainable products of feminine hygiene in Denmark, Finland, Norway, and Sweden. Therefore, the studied segment is expected to grow over the forecast period due to factors such as the growing organization initiatives and increasing product launches.
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North America is Expected to Hold a Significant Share in the Market and Expected to Maintain its Dominance Over the Forecast Period
- North America is expected to occupy a major share in the menstrual cup market over the forecast period owing to the factors such as the rising adoption of menstrual cups due to greater emphasis on menstruation management, a higher focus on the utilization of eco-friendly products, availability of the products, and government initiatives in the region.
- For instance, in May 2021, Menstrual Hygiene Day, United States Representative Grace Meng introduced the Menstrual Equity for All Act of 2021. Under this Act, equitable access to period supplies would ensure that millions of women could work, learn, and participate in society efficiently. Such initiatives are expected to increase the demand for menstrual cups, which is anticipated to fuel market growth over the forecast period.
- Additionally, the rising women population in the region further raises the demand for menstrual products such as menstrual cups, hence propelling the market growth. For instance, according to 2022 statistics published by Statistics Canada, it has been observed that about 50.9% of women accounted for 50.9% of all Canadians living in private households who were 15 years of age or older in 2021. Also, as per 2022 statistics published by World Bank, about 50.5% of the women population lived in the United States in 2021. Thus, the high female population in the region is anticipated to fuel the market growth over the forecast period.
- Furthermore, the rising company activities and increasing product launches in the region are also contributing to the market growth. For instance, in October 2022, Flex Co. launched Flex Cup and Flex Disc period products in Canada. With this launch, the company expands its manufacturing capabilities to support national retail and e-commerce in Canada. Therefore, owing to the factors such as government initiatives, the high female population, and increasing product launches, the studied market is anticipated to grow over the forecast period.
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