Menstrual Cup Market Size

Menstrual Cup Market Analysis

The menstrual cup market is projected to register a CAGR of 5.7% during the forecast period.

• COVID-19 impacted the growth of the menstrual cup market. The lockdown measures taken by the government to avoid the spread of coronavirus have disrupted the supply of menstruation products, especially in isolated locations, which has impacted the market growth. For instance, according to a cross-sectional survey (conducted in 2021) published in Frontiers in Reproductive Health, in November 2022, about 30% of the female in the United States reported that the COVID-19 pandemic made it harder to get period products, and 18% missed work because there weren't enough period products available.
• Thus, the unavailability of menstrual products has impacted the growth of the market during the pandemic. However, the shortages and high prices of menstrual products have increased the demand for alternative menstrual care brands and product options such as menstrual cups. This has increased the adoption of reusable menstrual cups among the population. Thus the studied market is expected to grow over the forecast.
• The growing government initiatives in raising awareness regarding menstruation, menstrual hygiene, and menstrual cups are expected to increase the adoption of menstrual cups among the female population. This is anticipated to fuel market growth. For instance, in April 2022, the Rajkot district panchayat, India, in collaboration with Lal Sakhi, an NGO working to improve women's health, launched a first-of-its-kind pilot project to provide menstrual cups to women in the district to improve menstrual hygiene. As a part of the pilot project, district development officer (DDO) Dev Chaudhary has allotted USD 0.12 million (INR 1.20 lakh) from DDO's discretionary fund to the village-level organization (VO) of five self-help groups (SHGs) in Nagalpar village, and Lal Sakhi will provide the initial batch of around 200 menstrual cups at subsidized rates to the Nagalpar VO and train 100 women from the town to use the cups.
• Furthermore, the benefits offered by menstrual cups, such as less vaginal irritation, longer wear time, fewer leaks, and cheaper tampons and pads, are also expected to increase the adoption of these products over others with the increasing availability and awareness about the menstrual products. This is anticipated to fuel the market growth over the forecast period.
• For instance, a report published by Life Cycle Initiative in November 2021 stated that reusable menstrual products have a reduced environmental impact than single-use menstrual products, and women use more than 11,000 disposable menstrual products during their lives (based on an average of 38 years of menstruation, using 22 items of sanitary goods every cycle, 13 cycles per year), which results in tons of waste being produced each year. Thus, such initiatives to promote the development and acceptance of eco-friendly products are expected to fuel the demand for menstrual cups over the forecast period, hence fuelling market growth.
• Moreover, the rising product launches are expected to increase product availability, thereby propelling market growth. For instance, in June 2022, Laiqa launched Period Cup, a reusable menstrual cup in India. This launch assists the company in expanding its range toward more sustainable products. Also, in June 2021, Flex Co. launched its newest product innovation, Softcup, at United States retailers, including CVS and Amazon.
• Therefore, owing to the factors such as rising product launches and growing awareness regarding menstrual health, the studied market is expected to grow over the forecast period. However, the availability of affordable and sustainable alternative menstrual products will likely impede the growth of menstrual cups over the forecast period.