Market Size of Location Targeted Mobile Advertising Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | > 16.87 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Location Targeted Mobile Advertising Market Analysis
The location targeted mobile advertising market is expected to grow at a CAGR of 16.87% over the forecast period (2021-2026). It is the distribution of advertisement messages to cellular users located in specific geographic locations, which enables the marketers to deliver ads that are customized to an individual's tastes and geographical location, at any time of the day.
- Moreover, the advancement in mobile communication and geo-positioning technologies is expected to augment the steady momentum of the location-targeted mobile advertising market globally.
- Location-based personalization of any advertisement is expected to create a positive experience for the customer and an increase in the effectiveness of the advertisement campaign.
- The increase in the adoption of 5G technology in the coming years is also expected to drive the market further due to the faster and more accurate location tracking offered by 5G technology.
