Market Share of Location Targeted Mobile Advertising Industry
The location targeted mobile advertising market concentration is moderately fragmented, with the companies offering various technologies to the marketers. However, the major players, like Google and Facebook, dominate other players in terms of market shares.
- In 2019, InMarket announced its plans to acquire Thinknear to expand its market share in Location-Based Mobile Marketing. The combination of Thinknear and inMarket businesses will create a location-based marketing technology platform with clients across various industries.
- Major players, such as Google and Facebook, contributed about 63% of the US digital ad revenues in 2017. However, various marketers are starting to recognize the need for other options in the market.
Location Targeted Mobile Advertising Market Leaders
Google LLC
Facebook Inc
IBM Corporation
Microsoft Corporation
Gimbal Inc.
*Disclaimer: Major Players sorted in no particular order
