Market Trends of Liver Health Supplements Industry
Herbal Supplements Segment is Expected to Hold Significant Market Share Over The Forecast Period
Herbal supplements containing milk thistle, dandelion, artichoke leaf, turmeric, and mushrooms are frequently used to support liver health. Milk thistle-based supplements are popular among customers because milk thistle has been shown to improve liver health.
The herbal supplements segment is expected to hold a significant market share over the forecast period owing to the high burden of diseases that cause liver deterioration and liver diseases. For instance, according to data published by the American Academy of Pediatrics, in March 2022, more than 1 million people in the United States have long-term hepatitis B infections, and people who are infected with hepatitis B since childhood have a 90% chance of developing serious, chronic conditions like liver cancer in their lifetime. Thus, an increase in hepatitis B is expected to increase liver diseases which are ultimately expected to propel the segment growth.
Furthermore, herbs and spices are often advised by Ayurveda practitioners to detoxify the liver, reduce inflammation in the organ and restore its function. The campaigns for spreading awareness about liver disease screening and management of liver diseases with the help of herbal supplements are expected to propel the segment growth. For instance, in June 2022, a campaign was conducted in Jaipur, India called 'Healthy Liver Campaign', to bolster the treatment and diagnosis of hepatitis A,B, C and E virus. Chronic HCV and HBV can cause damage to liver damage, cirrhosis and even lead to death. The campaign is expected to expedite the early screening of hepatitis patients which is further expected to propel the segment growth owing to the benefits of herbal supplements in resolving the liver health issues.
According to the article titled' Silymarin as Supportive Treatment in Liver Disease: A Narrative Review' published n February 2020 milk thistle's involvement in the treatment of nonalcoholic fatty liver disease (NAFLD), a typical hepatic symptom of metabolic syndrome, milk thistle has been used to cure a variety of liver diseases, including fatty liver disease, hepatitis, and cirrhosis, as well as to protect the liver against environmental toxins. Millions of individuals consume milk thistle to maintain good liver function. Thus, a rise in the adoption and consumption of herbal supplements is anticipated to drive the segment growth over the forecast period.
Therefore owing to the factors such as high burden of liver diseases and awareness campaigns, the segment is expected to grow over the forecast period.
North America Holds a Significant Share in the Market and Expected to do Same during the Forecast Period
North America is expected to hold a significant market share owing to the rising liver disease prevalence and alcohol usage, increasing awareness campaigns in the region.
The high burden of liver cancer is associated with reduced production of bile and degraded liver health. Research studies have reported that low vitamin level is also associated with a high risk for liver cancer. For instance, according to the American Cancer Society 2023 report, 41,210 new cases of liver and intrahepatic bile duct cancer are estimated to be diagnosed in the United States in 2023. Also, a research study published in the Asian Pacific Journal of Cancer Prevention, stated that vitamin D deficiency is associated with an increased risk of liver cancer. Therefore, the high burden of liver cancer is expected to boost the demand for liver health supplements such as vitamins, which is expected to propel the market growth in the region.
Furthermore, campaigns launched by government bodies for screening and raising awareness about liver health and management are also contributing to the market growth. For instance, in May 2022 American Liver Foundation launched a nationwide screening and public awareness campaign named Think Liver Think Life. The objective of the campaign was to test children and adults at risk for fatty liver disease in all 50 states of the United States over the next five years. Such awareness initiatives are expected to boost the demand for liver health supplements to promote overall liver health and propel the market growth in the region.
Thus, the factors such as high burden of liver cancer and campaigns to create awareness regarding liver health are expected to boost the market in the region over the forecast period.
