Market Size of Liver Health Supplements Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 5.50 % |
| Fastest Growing Market | North America |
| Largest Market | Asia-Pacific |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Need a report that reflects how COVID-19 has impacted this market and its growth?
Liver Health Supplements Market Analysis
The liver health supplements market was valued at USD 856.8 million in the base year and is expected to reach USD 111.7 million by the end of the forecast year, registering a CAGR of 5.5% during the forecast period.
COVID-19 had impacted the liver health supplements market due to the high campaigns conducted by various healthcare organizations to create awareness regarding boosting liver health. COVID-19 infection was found to deteriorate liver health. As a result, the sales of supplements such as protein, vitamins, omega-3 fatty acids, and others witnessed immense growth. For instance, according to the Centers for Diseases Control and Prevention (CDC) February 2021 article, COVID-19 posed a greater risk of severe sickness in older adults and individuals of any age with major underlying medical disorders, such as liver disease. Therefore, the demand for liver health supplements was significant during the pandemic. However, the demand seized slightly since the COVID-19 cases declined. The market is gradually gaining pace and is expected to show a stable growth rate in the forecast period owing to the rising awareness among the population regarding healthcare including liver health.
The rising prevalence of liver disorders such as liver cancer, fatty liver, severe cirrhosis, and obesity among the global population is expected to contribute significantly to market growth. For instance, according to a Statpearls article updated in October 2022, the prevalence of Non-alcoholic Fatty Liver Disease (NAFLD) or Fatty Liver is estimated to be in the range of 20% in the United States population and between 11.5% to 46% in the general population. Thus, the high burden of the population suffering from NAFLD is expected to increase the demand for liver supplements for further preventing liver damage, hence boosting market growth.
Furthermore, the high burden of diseases such as obesity and people with type 2 diabetes, and obesity are at high risk for developing a fatty liver. For instance, according to the WHO European Regional Obesity, 2022 report, in the European Region, obesity and overweight have reached epidemic proportions, affecting almost 60% of adults. The high burden of obesity is expected to boost the demand for liver health supplements since these are mostly plant-based natural products with negligible or fewer effects than allopathic medicines, thereby augmenting the market growth during the forecast period.
The strategic initiatives adopted by market players such as product launches, partnerships, and expansions are also contributing to market growth. For instance, in January 2022, Gaia Herbs expanded its operation in North Carolina by investing over USD 12 million in infrastructure, equipment, and personnel. The company manufactures herbal supplements for various diseases including liver health. The expansion is expected to increase the availability of herbal liver health supplements, thereby propelling market growth.
Therefore, owing to the aforementioned factors such as the high burden of liver diseases like fatty liver and liver malfunctions associated with obesity along with strategic initiatives by market players, the studied market is expected to grow during the forecast period. However, the high cost associated with the product may restrain the market over the forecast period.
