Market Size of Liquid Detergent Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 6.25 % |
| Fastest Growing Market | North America |
| Largest Market | Asia-Pacific |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Liquid Detergent Market Analysis
The liquid detergent market is projected to register a CAGR of 6.25% during the forecast period.
Increasing consumer engagement in personal hygiene and cleanliness influences the demand for liquid detergents worldwide. Liquid detergents are emerging as the convenient form of laundry detergent as they easily dissolve in water and offer effective cleaning with less energy consumption. The popularity of organic liquid detergents has been witnessed higher among the health-conscious population owing to their chemical-free nature. This, in turn, encourages the manufacturers to formulate detergents using natural ingredients. For instance, Puracy developed its first stain removal using six plant-based enzymes. The product is specially formulated for allergy sufferers and the sensitive skin population.
Furthermore, the growing number of urbanizations coupled with the increasing usage of washing machines and dishwashers for convenient washing is accelerating the sales of liquid detergent in the market. Subsequently, the millennials spending on household care products is gradually increasing, and hence the liquid detergent manufacturers have begun to reshape their marketing strategies to cater to the growing demand. Moreover, consumers can choose a product from a wide variety of liquid detergents marketed by key brands in convenient and attractive packaging formats.
Additionally, the crisis of COVID-19 fuelled the demand for liquid detergents as consumers were highly focused on preventive measures and hygiene practices to reduce the impact of the virus.
