Market Share of Liquid Detergent Industry
The liquid detergent market is highly competitive in nature, with the presence of domestic and international players. Further, due to the presence of these players, market volatility has been rising. Therefore, the players are focusing on different marketing strategies, such as new product development. For instance, in 2022, the 'all free' clear brand launched its ultra-concentrated version of eco-liquid laundry detergent in a new eco bottle made from 100% recycled plastic. Additionally, some of these players are also focusing on mergers and acquisitions to sustain their market position. The major players who are consolidating their position at the top are Unilever PLC, Procter & Gamble Company, Johnson & Johnson, Church and Dwight Company, and Henkel AG & Co. KGaA.
Liquid Detergent Market Leaders
Unilever PLC
The Procter & Gamble Company
Johnson & Johnson
Church and Dwight Company
Henkel AG & Co. KGaA
*Disclaimer: Major Players sorted in no particular order
