Market Trends of Lip Care Products Industry
Rising Popularity of Organic Lip Care Products
- The rising popularity of organic skin care products is influencing the high consumer preference for organic lip care products. Consumers prefer lip care products with natural, organic, and clean-label ingredients compared to synthetic and hazardous chemical-containing products. The changing lifestyle and increased smoking among modern individuals are driving the demand for organic lip care products.
- Consumers prefer these products to nourish and repair their pale and darker lips caused due to smoking and various other reasons. This has led the major players in the market to formulate products with natural ingredients, along with mentioning their ethical and sustainable sourcing.
- Alongside this, consumers are becoming more and more environmentally friendly. Moreover, the preference for artisanal sustainable packaging, along with natural products, is growing in the market. For instance, in July 2022, Last Forest introduced its new beeswax lip balm range in India. The lip balms are prepared from 100% organic beeswax and are available in different flavors like mint, chocolate, and strawberry. The product is made available in glass jars and comes in artisanal cardboard gift packaging.
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Asia-Pacific is the Fastest Growing Region
- The lip care products market is escalating in the Asia-Pacific region, owing to the increasing attention of consumers toward their physical appearance. The rising consumer expenditure on personal care and beauty products is fueling the demand for various lip care items such as lip balm, lip scrub, lip oil, and sleeping lip masks, among others. Furthermore, ongoing innovations in the skincare and personal care sector are facilitating the market penetration of advanced categories like sleeping masks and scrubs.
- Many key players in the market are also launching various products, in collaboration with other companies, leading to offering a huge variety to the customers. Alongside this, the growing demand has led new players to enter the market, thereby driving competition in the regional market. These new entrants are focusing on celebrity endorsement and promotions across social media platforms to reach a wider consumer base.
- For instance, in December 2021, Nayanthara, an actress in the Indian film industry, launched a range of lip balms under the company - The Lip Balm Company. This product launch was in collaboration with a dermatologist, Dr. Renita Rajan. The company focused on developing gender-neutral lip balms, owing to the rising number of men showing interest in beauty products.
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