Market Share of Lip Care Products Industry
The global lip care products market is highly competitive with the presence of different global as well as regional players in the market. All these players focus on different strategies, like product innovation, merger and acquisition, expansion, and partnership, to enhance their reach in the market and grab customers’ attention. Many players are marketing their products in the market by partnering with companies from different industries.
For instance, in August 2022, Pilgrim, a direct-to-customer beauty and personal care brand, partnered with MyFroyoLand, a premium frozen yogurt company in India. The company promoted its Squalane lip care range as a part of this campaign.
Major players in the market include L’Oréal SA, LVMH, The Estee Lauder Companies Inc., Unilever PLC, and Beiersdorf AG, among others. These companies hold a substantial market share, expanding both their visibility and portfolio of offerings. This has contributed to the overall growth of the market.
Lip Care Products Market Leaders
L’Oréal SA
Unilever PLC
Beiersdorf AG
The Estee Lauder Companies Inc.
LVMH Moët Hennessy Louis Vuitton
*Disclaimer: Major Players sorted in no particular order
