Market Size of Licensed Sports Merchandise Industry
| Study Period | 2019-2029 |
| Market Size (2024) | USD 35.63 Billion |
| Market Size (2029) | USD 46.06 Billion |
| CAGR (2024 - 2029) | 5.27 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Need a report that reflects how COVID-19 has impacted this market and its growth?
Licensed Sports Merchandise Market Analysis
The Licensed Sports Merchandise Market size is estimated at USD 35.63 billion in 2024, and is expected to reach USD 46.06 billion by 2029, growing at a CAGR of 5.27% during the forecast period (2024-2029).
- The growing importance of participation in sports activities, especially for health reasons, the increasing influence of sports personnel endorsements, and rising interest in international sports events are attracting consumers towards licensed sports merchandise, driving the market growth globally. The rising number of sports fans, greater urbanization, and the growth of the online retail sector are vital reasons fueling the market's progress.
- Online platforms that offer a wide selection of products and a convenient shopping experience for purchasing authentic premium-quality products at affordable prices are becoming increasingly popular with consumers instead of traditional retailing channels. Sports enthusiasts are becoming increasingly interested in officially licensed sports merchandise, such as t-shirts, tops, sweatshirts, hoodies, jackets, bottom wear, caps, headgear, etc., that include the logos of well-known sports teams.
- Furthermore, an increase in government initiatives meant to improve sports participation has played a key role in driving the growth of the market in several countries, such as Australia and India, over the past few years. For instance, in March 2022, it was revealed that the Government of Australia had plans to invest USD 6.96 million in major sporting events, such as the ICC T20 Men’s World Cup 2022 and the FIFA Women’s Football World Cup 2023, among other events, to drive increased community engagement, gender equality, and physical activity participation to maximize social, economic and sporting outcomes.
- Rising consumer purchasing power and changing preferences influenced by growing collaborations between premium athleisure brands and celebrities are the major factors promoting the demand for licensed sports merchandise products. The adoption of premium athleisure brands among millennials is witnessing a significant rise. Over the medium term, the market is expected to grow due to rising consumer spending power and more significant investment in sports licensing.
