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• February 2022: P&G's Febreze announced the launch of Ember, a luxury fragrance that bursts with a sparkling citrus scent and notes of elegant woods.
• January 2022: Henkel announced its plans to combine its laundry, home care, and beauty care businesses into Henkel Consumer Brands. The company immediately began preparations for the integration process to have the new organization in place by the beginning of 2023.
• February 2021: Godrej Aer unveiled the Godrej Aer Power Pocket to replace its existing Aer pocket line with a power-packed bathroom fragrance line.

• December 2022: TextileGenesis™, a pioneering traceability platform custom-built for the textile ecosystem, was acquired by Lectra. Lectra is a company that offers consultancy and professional services to companies in many different sectors. This provides its customers with a vast collection of fashion.
• August 2022: Archroma to acquire the Textile Effects business of Huntsman. Both Archroma and Textile Effects are founding members of Sustainable Chemistry for the Textile Industry (SCTI), an alliance of leading chemical companies that strives to empower the textile and leather industries to apply sustainable, state-of-the-art chemistry solutions.

• June 2023: Saint Laurent Paris and Girard-Perreguax launched a limited-edition digital watch, the Casquette. The watch features an LED display with quartz movement. The company made only 8000 watches.
• August 2022: Casio launched the first G-Shock smartwatch powered by Google's OS Wear. The smartwatch is designed for outdoor sports, including surfing and snowboarding. The watch is available in blue, black, and red colors. The watch has a titanium carbide finish and is water resistant up to 200 meters.
• March 2022: The Swatch Group Ltd announced a partnership between two brands, Swatch and Omega, to launch its new product, Bioceramic MoonSwatch. All designs in the collection come in Swatch's patented Bioceramic, a mix of ceramic (two-thirds) and a material derived from castor oil (one-third).

• January 2023: Lakme cosmetics brand launched new lipstick shades suitable for Indian skin tones. The products include Lakme Absolute Matte Revolution Lip Color in blushing red, cheek color-nude, and MP18 Plum Pick.
• May 2022: Estée Lauder with Shoppers Stop opened an exclusive SS Beauty store in Mumbai. With this establishment, the two companies strengthened their partnership in India. The SS beauty store offers products from Estée Lauder brands like MAC Cosmetics, Clinique, Bobbi Brown, Jo Malone, Estee Lauder, Smashbox, and Tom Ford.
• March 2022: Colgate-Palmolive Company launched a new toothpaste: Visible White O2. The company found this in a premium personal care segment and aims to target a specific customer range through this product.

• June 2023: AC Milan and the renowned international lifestyle brand New Era unveiled an exclusive headwear collection. This debut collection boasts an array of New Era styles, offered in AC Milan's iconic red and black colors, as well as a curated selection of seasonal colorways aimed at catering to lifestyle enthusiasts.
• May 2022: PUMA, the global sportswear giant, introduced a limited edition headwear collection comprising three distinct styles, all adorned with the logo of Hometown Heroes. PUMA's legendary classic hometown heroes inspire this unique design.
• May 2022: Cap America completed the acquisition of Wear-A-Knit, a Minnesota-based custom knitwear company. This strategic move empowers Cap America to further expand its USA-made knit department, solidifying its position as one of the top 40 suppliers in the industry.

• June 2023: Vellvette Lifestyle Private Limited (Sugar Cosmetics) expanded its offline stores by opening its first offline stores in Bengaluru. The company's physical store is located in Orion Mall, spread across 400 square feet.
• January 2023: The Maybelline New York brand launched the Fit Me Fresh Tint foundation. As per the company, the product is a 2-in-1 everyday wear makeup and a skincare fix, enriched with pigments, vitamin C, and SPF 50.
• March 2023: The Lakme brand of Unilever PLC launched its new CC cream product, Lakme 9 to5 CC light Mousse, in different shades in India. The shades include Beige, Frappe, bronze, and almond.

• April 2023: Anytime Fitness introduced its AF SmartCoaching technology and AF App. The company asserts that this app empowers its members to achieve and maintain comprehensive health and fitness benefits.
• March 2023: Life Fitness unveiled its cutting-edge cardio, strength, and digital product innovations at the IHRSA 2023 event.
• March 2023: Bamford revealed the inauguration of a private members' fitness and health club in the Cotswolds, characterized by sustainability and a science-based approach to luxury fitness.

• In September 2023, Bet365 partnered with mobile-focused gaming content provider Gaming Realms. Following the agreement, Gaming Realms provides Bet365 with its online gaming content selection. Slingo Rainbow Riches and Slingo Lobstermania are included in the provider's collection.
• In June 2023, Groupe Partouche and Betsson AB partnered to launch online casino services in Belgium. The collaboration leverages Groupe Partouche's dominance in the market for traditional casinos and Betsson's expertise in the online gaming industry to produce enticing online casino offerings suited explicitly for the Belgian market.
• In June 2023, Bet365 officially launched in Iowa, a midwestern U.S. state. With the help of a long-term collaboration with Casino Queen Marquette, Bet365 made its debut in the state of Iowa.

• August 2022: Adidas unveiled a new sportswear capsule collection. The new capsule collection features versatile pieces with minimalist aesthetics that are comfortable and can be worn throughout the day, and several are crafted partially from recycled materials. Some of the pieces include a women's rib dress, a men's classic tee paired with woven pants and a coach jacket, and a women's oversized hoodie with a rib crop top and biker shorts, among others.
• May 2022: Under Armour announced its plan to develop a direct-to-consumer platform, UnderArmour.com, after hiring Underdog Athletics as its local distributor and master franchisee in India shortly.
• February 2022: New Balance partnered with Myntra India. The company's products were made available on the platform for retailing in India. With this association, New Balance will sell a range of products on Myntra across footwear, apparel, bags, and sports accessories. The company announced its plans to start with more than 50 stock-keeping units (SKUs) and raise that number to more than 100 in the following months.

• January 2023: Victoria's Secret & Co. announced a 100% acquisition of Adore Me Inc., a digitally native intimate brand. The acquisition is designed to help the lingerie and beauty product retailer expand its online and offline audience.
• May 2022: Triumph International (India), one of the world's leading manufacturers of lingerie, unveiled its 2022 collection for brand 'Triumph,' its sportswear brand 'Triaction' along with their sister brand 'Sloggi' - the world's most comfortable innerwear brand, at the 12th Annual Triumph Fashion Show.
• February 2022: MAS Holdings partnered with ByondXR, a well-known digital retail store software, to create virtual showrooms that aim at enhancing the retail experience. Through this collaboration, MAS may showcase its new collections to global brands in virtual showrooms.