Market Share of Laundry Detergents Industry
The laundry detergent market faces high competition. Companies are moving toward strategic mergers and acquisitions to increase their international presence and gain significant share, for instance. The key brands are embarking on mergers and acquisitions and new product development are infused with the latest technology, which has less effect on both human body and clothes, where the detergents are applied. Thus, these are some of their key strategies to achieve consolidation. The majority of the share is held by the leading players, including Procter & Gamble, Unilever PLC, Reckitt Benckiser Group PLC, Colgate-Palmolive Company, The Clorox Company, and others.
Laundry Detergent Market Leaders
The Procter & Gamble Company
Reckitt Benckiser Group Plc
Church & Dwight Co., Inc.
The Clorox Company
Unilever PLC
*Disclaimer: Major Players sorted in no particular order
